About
Ayelet Fishbach, PhD, is the Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business, and the past president of the Society for the Study of Motivation and the International Social Cognition Network (ISCON).
She is an expert on motivation and decision making and the author of Get it Done: Surprising Lessons from the Science of Motivation. Dr. Fishbach’s groundbreaking research on human motivation has won her several international awards, including the Society of Experimental Social Psychology’s Best Dissertation Award and Career Trajectory Award, and the Fulbright Educational Foundation Award.